Intex links with Singapore firm to launch calling app

A Singapore-based mobile application company has entered into a partnership with Indian smartphone maker Intex Technologies to make a free calling app named ‘nanu’ available to the Indian market. Intex would be launching its two smartphone models, embedded with ‘nanu’ software in July, Gentay Communications Pte Ltd, said in a statement on Saturday.

The free-call nanu, which subsidises cost through targeted advertising on ring tones of dialers is designed to operate in 2G areas, opening up to a market of millions of rural folks, said Martin Nygate, CEO of Gentay Communications, the parent company of ‘nanu’. He said nanu was already downloaded by 1.5 million subscribers in India, out of 2.2 million subscribers globally.