Millennium Post
Business

India’s own Micromax sees $1-bn revenue this fiscal

The New Delhi-headquartered company’s revenues were Rs 3,168 crore for the financial year 2012-13.

Micromax, which is the second largest smartphone player in India, held about 16 per cent market share in Q4 2013. Some of the top selling models were the entry level smartphones like A35 Bolt and A67, IDC data showed. The Canvas range of devices has also done well in terms of volume contribution owing to the marketing campaigns launched around them.

‘We have seen huge growth in business, especially in the smartphone category (mid and entry-level). We expect to close this fiscal will a billion in revenues,’ said Micromax co-founder Vikas Jain. The firm will continue to launch innovative and affordable products for the market across platforms, he added.

‘We will introduce a product based on Android Kitkat within the next 60 days,’ Jain said. Asked if the company would introduce a device with Windows Phone OS, he said the company is in discussions with Microsoft on bringing out ‘products relevant to the Indian market.’

Micromax on Thursday announced a strategic partnership with chipset maker MediaTek and telecom services provider Aircel. ‘This is aimed at offering the best out-of-the-box experiences for the Indian users and the partnership will see a unique amalgamation of the expertise of the three companies,’ Jain said.

While, Aircel will offer one stop solutions to address the increasing data demands, MediaTek along-with Micromax’s expertise in product design and performance will redefine the user experience creating a win-win ecosystem for the Indian users, he added. Under this alliance, Aircel will team up with Micromax to introduce a range of offers for the consumers which will be almost equivalent to cost of the device.

Meanwhile, Intex prices smartphone at Rs 2,990

New Delhi:
Targetting first-time smartphone buyers in rural areas, IT hardware and electronics products company Intex Technologies on Thursday launched two entry-level smartphones for Rs 2,990 and Rs 4,490.

‘The launch of the Cloud X1+ is a fulfilment of Intex’s promise last year to introduce a smartphone priced below Rs 3,000. The device, available in black and white and priced at Rs 2,990, is the cheapest 3.5-inch device,’ Intex said in a statement. The other device, which the company claims is one of the lowest-priced 3G phone, is priced at Rs 4,490.

The devices are based on Android platforms and targeted at widespread rural population who wish to replace their feature phones and use fully equipped smartphones at affordable prices. ‘These devices come embedded with advanced features to enhance the user’s overall experience of a smartphone. These phones are a perfect blend of style and technology at rock- bottom price,’ the Business Head of the Mobile vertical at Intex, Sanjay Kumar Kalirona, said.

The phones were available at over 40,000 retail outlets, several hypermarkets and other leading e-commerce portals from Thursday.
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