India accounts for 20% of Alibaba arm’s flagship UC Browser user base
The company, which is witnessing a fast pace of adoption of its Internet browser, is also focussing on local languages and further strengthening technology platform to work with low broadband network.
“India is a very important market for us. Globally, it already has the second largest Internet userbase and for us too, it is the largest userbase outside of China. It is about 20 per cent of our 400 million global userbase,” Alibaba Mobile Business Group (MBG) General Manager UCWeb Kenny Ye said.
He added that UC Browser is focussing on key aspects like content and technology to drive usage in India. Citing data from StatCounter, UCWeb said UC Browser has over 58 per cent market share as of May 2016. Also, on an average, each UC Browser’s Indian user consumes six pieces of news/feeds per day.
UCWeb on Monday launched ‘UC News’, a platform that brings together news content from over 20 featured channels, including news, cricket, technology, entertainment, movies and lifestyle.
“UC News tracks and matches the trending keywords on Facebook and Twitter and decides on the trending topics before recommending them to the user,” he said.
Ye added that UC News, which is present in a similar format in China, will be expanded to Indonesia and other countries. Asked about the company’s focus areas, Ye said the MBG is focussing on building content.
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