In the heart of India

Madhya Pradesh Tourism recently organised an event that brought together the travel trade and hospitality fraternity of the Capital. The event aimed to give them an experience of the essence of the state which is popularly called the ‘heartof India’. 

The event that showcased destinations, handicrafts, tribal dance forms, cuisine, Tourism Year, <g data-gr-id="35">Simhastha</g> 2016 and investment opportunities in the state was attended by a galaxy of people from travel trade, industry associations, trade associations, media and dignitaries from various walks of life.

Tourism continues to be one of the key focus areas of the MP state government with the result that the resurgence of this sector in the state has been widely noticed in recent years.  The work done in this sector has also received recognition in the form of innumerable awards received by Madhya Pradesh Tourism in various forums. So, tourism can be regarded as an instrument of growth, change and poverty alleviation.

The unparalleled variety and richness of tourist destinations sprinkled around the state make it a veritable tourist paradise to an extent that the state indeed conveys the essence of the nation to all its visitors. 

Moreover other factors such as location advantage leading to ease of access, beautiful landscape, superior standards of cleanliness, a safe and secure environment and simple populace, all go together to add tremendous value and appeal to the plethora of tourist attractions in the state. 

The government has gone many steps further in its quest to realize the true tourism potential of the state by adopting a very progressive tourism policy, making a land bank and also offering attractive incentives to investors desirous of investing in the tourism sector in the state. These incentives can be availed of through a transparent online process. 

The event was organised in the distinguished presence of Chief Minister  Shivraj Singh Chauhan, Tourism Minister  Surendra Patwa, Chief Secretary  Anthony Desa, Secretary Tourism,  Lalit K Panwar , Umang Narula, CMD ITDC Group, Subhash Goel President IATO, Chief Secretary Anthony Desa, Vivek Mathur, GM marketing MP Tourism, Jyoti Kapur, President ADTOI, TS Walia, President FHRAI, Entrepreneur Manu Jagmohan Singh, Odissi dancer Sharon Lowen , Art curator Naresh Kapuria to name a few.