Improving business climate, edu projects to aid PC mkt in 2015
Despite projections of muted first quarter sales, India’s PC market is expected to make a comeback during the year on account of special education projects and improving business environment for the enterprise segment, IDC has said.
PC shipments had touched 9.6 million units last year, down 16.5 per cent compared to 2013, the research firm said. “In the short term, inventory issues and constrained buying from end-users is likely to impact January-March 2015 sales,” it said.
However, IDC anticipates the overall PC market in the country to see growth this year, compared to 2014. “Special education projects and improved business sentiments in the enterprise business will continue to drive commercial PC volumes in 2015,” it has projected. Government and government-aided education buying will hold the key to growth in the commercial PC business, it said.
“On the consumer business, opportunity is ripe for vendors to drive penetration and improve overall business. We expect new entry level price points to be created for full- blown PCs with innovative form factors and that will continue to drive excitement in this category,” IDC Research Manager Kiran Kumar said.