Dragonair, that operates six Kolkata-Hong Kong flights weekly, has rebranded itself as Cathay Dragon.
In India, Cathay Dragon began operations in July 2008 with daily flights from Bengaluru and started flying from Kolkata in November 2012 with 4 flights a week. Currently Cathay Dragon operates 6 weekly flights from Kolkata and daily flights from Bengaluru.
Cathay Dragon and Cathay Pacific Airways currently operate 48 weekly departures from 6 cities in India to Hong Kong. Cathay Dragon operates from Bengaluru and Kolkata to Hong Kong whereas Cathay Pacific Airways operates from Mumbai, Delhi, Chennai and Hyderabad.
“This is a momentous day and I am excited about the future of the airline and the fresh opportunities that our rebranding brings. As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry,” said Cathay Dragon Chief Executive Officer Algernon Yau.
It can be recalled that flight operation from Kolkata to Singapore has become more frequent recently. While the Cathay Dragon is connecting Kolkata to Hong Kong, flights from Singapore will also now frequently connect the city of joy.
Changi Airport in Singapore will have extensive flight service for the three cities in India – Kolkata, Bangalore and Chennai. On the other hand, Air India Express, the wholly-owned subsidiary of Air India, after a gap of over four years, resumed two of its flights connecting Kolkata with Singapore and Dhaka from November 20.
However, the rebranding encompasses far more than simply a new name and look, said the authority. The Dragonair-to-Cathay Dragon brand conversion process started earlier this year following an initial rebranding announcement in January.
The most visible change to date, which has received an overwhelmingly positive response from passengers, has been the progressive introduction of the new Cathay Dragon livery, which includes the iconic Cathay ‘brushwing’ logo, serving as a strong visual association to the integrated airline group that offers an expansive regional and international network.