Home Decor store BedBathMore.com acquires Crude Area

Online home decor store BedBathMore.com has acquired <g data-gr-id="20">graphic-arts</g> marketplace Crude Area. With this move BedBathMore.com will expand its private label offerings and strengthen its focus on content, community and e-commerce, the company said in a statement.

“It is an all-stock, acquire deal and the entire team of Crude Area has transitioned into BedBathMore.com along with its founders, who now will be a part of the management team at BedBathMore.com,” the statement added. However, the company did not disclose the size of the deal. 

Post the acquisition Crude Area will become an independent white label on the portal offering a wider range of products to its consumers, it added. “As a business, wall art and private label extension in decor and furniture was always a vision for BedBathMore.com and the move ties in with our expansion plan and our acquire strategy. We will continue with similar acquires in the near future,” Founder and MD BedBathMore.com Amit Dalmia said.