Haraamkhor soars high in Indie genre at the box office!
From a film that was banned to having a release was a long way for Haraamkhor. The Nawazuddin–Shweta Tripathi starrer opened to positive reviews across the board, speaking volumes of the impeccable acting of all on screen and of the old subject matter the film displays bravely on screen.
Haraamkhor within the first weekend itself soared high moving clearly into a profit margin, having already been produced on an extremely low budget of under 1 Crore. The film was announced for its January 13 release only 3 weeks prior to the release and had limited time for awareness and promotions.
Amongst its indie peers, the film soared high! The film took an opening of 23.7 lakhs on Day 1 and instantly saw a close to 40% growth the next day accumulating close to 35.6 lakhs and wrapped the weekend with a collection of 41.9 lakhs on January 15. The film prior to its release through its distribution and digital rights had already earned back its money spent. The film took home a sum of 1.01 crores over its first weekend.
Another interesting aspect that the film was promoted through smart and marginal market spends. Even the trailer organically garnered over 7 million views. It has already recovered its production and incurring costs prior to release and now has officially registered itself into the profitable margin.