Millennium Post

Govt to distribute ‘Make in India’ shirt pins, key chains

These articles would be used by the Department of Industrial Policy and Promotion (DIPP), which has also sought quotations for supply of 400 'acrylic lion'.

"The DIPP requires 5,000 Make in India shirt pin and 2,500 Make in India acrylic/metal key chain as give away with regard to promotional drive campaign relating to 'Make in India'," according to the quotations paper posted on the DIPP's website. Providing details, it has asked for shirt pins should be made up of brass with golden coating while the key chains could be of metal or acrylic material.

It has also said that the successful tenderer will have to submit an undertaking that only genuine products will be supplied. "In case of any default in this regard, the department will be free to take any action against the supplier," it said.

To supervise the quality of the products, the department has hired a "Wieden + Kennedy India"
creative agency. The 'Make in India' campaign was launched by Prime Minister Narendra Modi in September last year with aim to make India as a global manufacturing hub.
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