Govt likely to launch awareness campaign on disability issues soon

Centre is contemplating to launch a massive campaign to sensitise people on accessibility issues concerning persons with disabilities, besides creating an awareness on improving facilities for them.

‘Sugamya Bharat’ (Accessible India), to be carried out by the Ministry of Social Justice and Empowerment, would highlight accessibility issues of differently-abled persons such as difficulty to access public transport and buildings.

“We would be using platforms like television and social media. We may even have a brand ambassador for the campaign,” Awanish Kumar Awasthi, Joint Secretary, Department of Disability Affairs, Ministry of Social Justice and Empowerment, told PTI. Schools and higher educational institutions would be the main focus of the campaign, he said, adding that campaigns would also be carried out at block and taluk levels.