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Govt launches call-in-centre for smoother transportation of perishable goods

In order to facilitate smoother transportation of perishable goods by providing redressal to issues that reefer van operators face on national highways, union agriculture minister, Radha Mohan Singh announced the launch of a reefer vehicle call-in-centre (RVC) here on Thursday.

While launching the unique call-in- centre, the union agriculture minister said, ‘The cold chain sector is fast growing, and key products, including fruits, vegetables, meat, fish, poultry, dairy products, confectionery and pharmaceuticals are critically dependent on it. An essential link between source and markets is refrigerated transport, which face several bottlenecks and challenges.’

‘The RVC will help in creating a database of bottlenecks and their types across the national highways. The response generated from this exercise will help devise long term plans and policies to alleviate bottlenecks and thus control inflation in prices of perishable goods in the country,’ said Singh.

The minister further said that this initiative, perhaps first of its kind in the world, would provide help in registering the complaints of more than 30,000 vehicles carrying perishable goods like vegetables and fruits. They can register their complaints on toll free number 18002676223. Complaints may include extortion, transit delays, harassment, etc.

The RVC is a joint initiative by the Department of Agriculture and Cooperation, National Centre for Cold-chain Development (NCCD) and Mahindra Logistics, the minister informed.

Singh further said that interspersed with Prime Minister Narendra Modi’s vision of introducing e-governance measures, particularly in the agriculture sector, this call-in-centre will help in enhancing overall productivity by improving connectivity.

This toll free call-in facility will be available to all transport operators of horticultural, pharmaceutical, livestock, dairy and other refrigerated goods.

The toll-free number of the call-in-centre will provide reefer vehicle truck drivers, transporters and cargo companies the opportunity to record their in-transit complaints on in-transit delays. In case of any disruption to their movements, the drivers can call-up the toll-free number and the centre shall place the details on record.
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