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Going the Swadeshi way

Going the Swadeshi way
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Artists and master craftsmen from across the country have come together for a one-of-its kind display of handicrafts, herbal beauty products, khadi dresses and indigenous jewellery as Khadi Village Industries Commission showcases the rich cultural and artistic skills of Indian craftsmen at the India International Trade Fair (IITF).

The khadi pavilion at Hall no 15 is themed around India’s efforts for achieving ‘inclusive growth’ that puts focus on the importance of promoting small and medium enterprises and indigenous artists and tribal craftsmen to achieve a balanced growth.

The stalls will have a wide variety of beautiful and remarkably crafted products including dress material of khadi cotton, khadi silk, khadi polyvastra, khadi woolen, fabrics hand spun and woven by Indian weavers and artists. For those who love the indigenous khadi wear, this is a perfect one stop shop.

For others who are interested in the beautiful handicrafts prepared by village artisan and tribal artists will also have plenty of things to pick up, from wood carvings, bamboo furniture, eco friendly hand made products and tribal jewellery.

Also on the shelves are organic spices that will enrich your food along with food items like honey, pickles, jams and sauces prepared by village men and women to stir your taste buds.

‘Indian artisans and craftsmen possess tremendous skill and craft. The products produced by them are loved across the world. However, in a rapidly changing society preserving the art and craft of India’s indigenous craftsmen is important not only for cultural reasons but also for economic reasons. If we need to achieve inclusive growth, we need to make sure the talents and USPs of out village artisans and tribal craftsmen are given ample support,’ says S P Singh, Resident Representative, KVIC.

For those who prefer the organic when it comes to skincare and bodycare, the pavilion will also have stalls with ayurvedic skincare products. Be it the bamboo work from the North East India or the cotton muslin khadi from Bengal, or embroidered woolen shawls and dresses from Jammu and Kashmir, at the KVIC pavilion you will find all under one roof. So, turn Swadeshi this week. Get a taste of the rich Indian art and craft and the fantastic fabric called khadi.
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