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Our company was started by my great grandfather Maran Chand Sen, who used to be an intern at a jewellery store. One day a trader left behind some precious stones. He was honest enough to keep it aside and return it to him when he met him a year after. That made the <g data-gr-id="179">trader</g> happy and in <g data-gr-id="182">return</g> he gave him a packet as a reward for his honesty. This gave him the capital to start his business which he named ‘Senco’.Â
He was smart enough to sense the change in the political environment and shift base to Kolkata during the Bengal Partition. After his death, his sons had disagreements among themselves and separated. My grandfather was given the smallest showroom and a minimum capital to restart his branch of Senco. He turned that into a very profitable showroom and went on to add 2 more to his portfolio. My father, Sankar Sen expanded it further and introduced the business model of franchisees and after I joined in 2007 the rate of expansion is as we see it today.
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How has been the journey of Senco group with so many jewellery brands cropping up side by side?
Our motto is value for money and trust for quality. The journey with other competitors and brands entering the market with fluctuating gold price has been a challenging one and that in turn has helped us to meet the demands of the current time and supply our customers with lightweight jewellery.Â
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