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Getting twisted with Jalebee Cartel

Getting twisted with Jalebee Cartel
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They have a sweetly twisted name which took the world by surprise, Jalebee Cartel performed in Smoke House Delhi on Saturday. Here are excerpts of our conversation with Ashvin Mani Shrama the co-founder. Read on...

When did you start with this career? And how did it all start off?
I started in year ‘98-99 in Bombay all my friends were DJ’s so I used to goof around with them then I got my first job when I moved to Russia. I started playing at Almaty, Kazakhstan and then there was no turning back.

How did Jalebee Cartel work out?
In 2004, me and Arjun Vagle started making all kind of music right from adverts to fashion shows. Then we thought about doing live shows and try experimenting a bit, later Ash Roy and G Force Arjun joined us and we played at different platforms together for 8 years.

How has the journey been? Tell us about the best and the worst times so far...
Journey so far has been great we got a chance to play at Youth Olympics to various dance festivals around the world sharing the platform from with DJ’s around the world. From individual DJ sets to live gigs, producing to composing, we did it all. After doing it together we all decided to do our different things and move on.

Why pick House and Techno music over any other genre?
Well, its all EDM, in a club setting or say cafe/restaurant setting we chose to play a house music as its do not takes up much of head space.

How do you like the music scene in India?

In India independent music scene has not changed yet. Most of the bands are now Bollywood prone, but we do have vibrant, promising young artiste who needs a lot of exposure.

How has the party music scene changed from the time you started?
With bigger dance festivals coming to the country with international DJs is good for the party scene but really it has somehow killed the talent in country. Now everybody wants to hear international DJs. No one listens to local or fresh talent, this mentality needs to be changed. The scene still has to mature a bit.

Any interest in Bollywood music?
Yes, me and Ash did a background score for a movie called Amit Sahani ki List starring Vir Das under our new record label Soupherb records.
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