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Gen Y speaks through social media

Gen Y speaks through social media
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India's Generation Y is fast changing the communication paradigm by adopting newer modes of networking, like Facebook, instant messaging and chat to connect with their peers, a survey by country's largest software exporter TCS has said.

According to the survey conducted on 12,300 high school students (aged 12 to 18 years), 85 per cent respondents said that they use Facebook, while 79 per cent said that they own a mobile phone.

While more than 40 per cent respondents said that they used their mobile phones to access the Internet – compared to just 12 per cent in 2009 – about 14 per cent said that they use tablet PCs, highlighting an emerging trend.

About 34 per cent respondents said that they preferred a career in the IT sector, followed by engineering (30 per cent), medicine (11 per cent) and the media (7.5 per cent).

'The survey highlights the increasing relevance of concepts like social networks and mobility devices, which can be used to drive collaboration, creativity and productivity among young employees inside the enterprise,' the Tata Consultancy Services executive vice president and global head, HR, Ajoy Mukherjee said.

This can help keep Gen Y professionals engaged and energised through their careers, he added. TCS defined Gen Y as youngsters born after 1980.

For the IT-BPO industry, which has to deal with high attrition rates, ranging anywhere between 12-25 per cent, the study highlights key behaviour patterns of future workforce.

'With increasing penetration of broadband, smart devices and social networks, the way students today conduct their academic and social lives is changing. As an employer, we need to understand how to leverage these trends to create engaging careers for tomorrow's professionals,' he said. TCS has more than 2.4 lakh employees, of which 69 per cent are in the Gen Y category. This number is expected to increase to 77 per cent by 2015.

'While these new trends need to be incorporated, there is also a need for organisational values to be communicated. Compensation plans and employee engagement plans need to be designed keeping in mind these new trends,' he said.

Delhi has the second highest users of Facebook with 95.63 per cent – Mumbai being the first in the list – and also has the second highest ownership of mobile phones at 86.27 per cent.

Also, more students – 58.98 per cent – said that they use mobile phones than laptops (58.08 per cent) to access the Internet.

Tablets adoption is also rapidly increasing, with 21.9 per cent saying they accessed the Internet and 10 per cent said they owned such a device.

The survey said Delhi students use voice call as the first preference (62.27 per cent) of communication. Equally voted are email, SMS and instant messaging, with all of them scoring about 55 per cent.
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