Millennium Post
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Gasping BlackBerry cuts Q5 rate by 20% to curb Samsung, Apple

Keeping up with the festive spirit, BlackBerry introduced a New Year Bonanza offer for its popular BlackBerry Q5 smartphone under which customers can purchase BlackBerry Q5 smartphone at Rs 19,990, the smartphone maker said in a statement.

‘The New Year Bonanza aims at providing a powerful mobile device, with cutting edge BlackBerry 10 OS at an affordable price point to the consumers,’ BlackBerry India Director (Distribution) Sameer Bhatia said.

The offer is in line with BlackBerry's commitment towards the Indian market and will help the brand
to reach out to more potential customers, he added. The Canadian firm has been facing stiff competition from other smartphone makers like Apple and Samsung as sales have declined over the past few months globally.

Besides, it is also betting on apps, including taking its popular messaging service BBM to other operating systems, to rake in additional revenue in the coming months.

BlackBerry, in a filing, had disclosed that mounting inventory had cost the company about $1.6 billion in the third quarter and forced it to cancel the launch of two new devices. It said the
pile up was mainly on account of unsold BlackBerry 10 devices, which was launched in January last year with much fanfare.

In India, BlackBerry had reduced the price of its Q10 handset by over 13 per cent to Rs 38,990 under a similar offer last month (valid till 26 January), while in September it cut the price of its Z10 smartphone by 31 per cent to Rs 29,990.

It also ran an offer for free and discounted apps for its BB10 operating system-run devices — Q5, Q10, Z10 and Z30 in India.

Although the company does not disclose the total number of its  users, sources suggest 27-30 per cent of  its sales in India are of devices powered by the BB10 platform. In India, the four BB10-powered devices are priced between Rs 22,000 and Rs 44,000.
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