Fridays become New Music day globally

Music, which has been releasing on different days of the week in various countries — from Mondays in markets such as France and Tuesdays in the US, will now be unveiled on Fridays universally by most record labels, starting July 10. The initiative will be beneficial to consumers the most, say experts.

New Music Fridays is an initiative to unify all new music release days worldwide so that fans can access new music on the same day everywhere. Now, new music will be released on Fridays at 00:01 local time around the world. “Going forward, we have an exciting <g data-gr-id="22" style="display: inline; color: inherit !important; font-size: inherit !important; -webkit-background-size: 0px 2px, 100% 2px; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: transparent; background-image: url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAA+gAAAACCAYAAADLlPadAAAABmJLR0QA/wD/AP+gvaeTAAAAK0lEQVRYhe3OMQEAIAwDsA6DHPh/ZoTJ2JMoSPW7PwAAAMCqsx0AAAAAkgHerQKHq3BtYQAAAABJRU5ErkJggg==), url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAACCAYAAACZgbYnAAAABmJLR0QA/wD/AP+gvaeTAAAAEklEQVQImWP4vGvnfyYGBgYGABl4A2hm/SKhAAAAAElFTkSuQmCC); background-size: 0px 2px, 100% 2px; background-position: 200% 100%, 0px 100%; background-repeat: no-repeat, no-repeat;">line up</g> of international and domestic releases all lined up for New Music Fridays, Sunil D'Sa, vice president—marketing, Universal Music India, told a media person. He also shared that a simultaneous worldwide release day helps as music consumers in India will now have access to new music at the same time as the rest of the world.

He added that a unified global date for release “vastly reduces piracy as the music is available to everyone at the same time.”

Sony Music has also welcomed the change with open arms. “It is an important initiative. If you see movies here, they all release on Fridays. Fans, <g data-gr-id="23" style="display: inline; color: inherit !important; font-size: inherit !important; -webkit-background-size: 0px 2px, 100% 2px; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: transparent; background-image: url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAA+gAAAACCAYAAADLlPadAAAABmJLR0QA/wD/AP+gvaeTAAAAKklEQVRYhe3OQQEAIAgEsMM6xrMb9SQGny3B6vb7AQAAAFad7QAAAACQDAGHAlfrnYEmAAAAAElFTkSuQmCC), url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAACCAYAAACZgbYnAAAABmJLR0QA/wD/AP+gvaeTAAAAEklEQVQImWNY/ejYfyYGBgYGABiLA1VQQvxSAAAAAElFTkSuQmCC); background-size: 0px 2px, 100% 2px; background-position: 200% 100%, 0px 100%; background-repeat: no-repeat, no-repeat;">therefore</g> know there will be a new movie on Fridays. They plan accordingly. Even theatres and producers know. That wasn't the case with music. Sony Music is doing it for international and domestic releases too. “There will be exceptions because of Bollywood,” Subramaniam pointed out, adding that they do plan to stick to the Friday release as far as possible.