Advertising is often regarded as a glamorous profession that thrives upon personalities. But what of people who have helped build this industry. Leaders of advertising have one common trait. None can be disregarded. Almost all of them seem to thrive in being different in their attitude to life from their neighbours, friends or ordinary women and men they meet every day. This is what Arun Chaudhuri’s new book Indian Advertising: Laughter and Tears revolves around.
Indian Advertising: Laughter and Tears captures the evolution of the advertising profession from 1950 till the present times. The book launch on 31 October was attended by Ravinder Zutshi, Deputy Managing Director, Samsung India Electronics Pvt.Ltd who released the book, Kishore Chakraborti, Vice President, Consumer Insight and HFD, McCann and many other communication practitioners .The book has been published by Niyogi Books.
The book begins at a time when companies looked for full-service ad agencies that presented creative, media and PR services. It ends at a time when companies are no longer interested in full service agencies.
The author, Arun Chaudhuri began his career in advertising in the mid-1970s in Clarion McCann Advertising Services. He then worked in other leading agencies such as OBM and RK Swamy before setting up Campaign, a Calcutta-based agency. He divested his stake in the company in 1997 to start BRAND, an organisation that specialises in Marketing Research, Rural Marketing and Creative Services.
His book includes views of men and women who have shaped the profession expressed through their own words from excerpts of speeches delivered long ago.