welcoming new beginnings
Max Fashion with an endeavour to brighten up Durga Pujo for underprivileged, aims to donate new clothes to 5000+ children from different NGOs. With regards to this initiative, 'The Wall of Kindness' will be inaugurated on the day of Mahalaya, for which the announcement was made recently. The wall will display clothes before being handed over to the kids. On the occasion, Max Fashion also unveiled its Pujo Collection 'Sinduri' – a collection inspired by festive shades of vermillion, mustards and ivory to celebrate supreme power and welcome new beginnings. Present at the event were actor Rajatava Dutta; Rajib Mukherjee, AVP Operations East and Central India, Max; and Piyush Morjaria, AVP Brand Experience Marketing, Max, along with the underprivileged children of Bengal.