Vidya Balan launches Senco's affordable diamond jewellery

Kolkata based Senco Gold & Diamonds, the largest jewellery retail chain from Eastern India, announced the launch of 'Tumhare Diamonds' – an extremely affordable diamond jewellery collection with prices ranging from Rs 6,000 – Rs 20,000 only.

The collection consisting of rings, earrings and pendants was launched by Tumhari Sulu star Vidya Balan alongside Suvankar Sen, Executive Director, Senco Gold & Diamonds.

Starring Vidya Balan, the story of Tumhari Sulu revolves around the life of Sulochana (Sulu) who lands herself an unexpected job of a Radio Jockey of a late-night show. Sulu soon becomes very famous and this is when her struggle to maintain a balance between her personal and professional life begins. The story then unfolds to show how Sulu overcomes these challenges.

Speaking at the launch, Vidya Balan said, "It is every woman's dream to wear diamond jewellery. I am delighted to launch the 'Tumhare Diamonds' collection which will make it possible for these dreams to come true. I congratulate Senco Gold & Diamonds for coming up with a range of diamond jewellery which is affordable for the masses as well as elegant in design".

Suvankar Sen, Executive Director, Senco Gold & Diamonds, said, "The 'Tumhare Diamonds' range as part of our everlite collection is a tribute to the modern women of India who, in many ways are similar to Sulochana from Tumhari Sulu; for whom achieving anything is possible. At Senco, we believe that every woman should be able to wear diamond jewellery and be a confident woman just like our brand ambassador Vidya Balan. Also, women today prefer to buy everyday jewellery and we specialise in this segment.

Senco Gold & Diamonds, founded in the year 1938 by late Sri MC Sen is one of the oldest jewellery organizations in India. Headquartered in Kolkata, Senco Gold & Diamonds has 85 stores spread across India and is the largest jewellery retail chain from Eastern India.

Senco Gold & Diamonds has an array of products on offer for every occasion, with more than 10,000 new designs being developed every year. Their popular everlite collection has exquisitely designed light-weight jewellery available at extremely affordable prices. Senco Gold & Diamonds exports to countries like USA, UK, Singapore and the Middle East.