Two-day festival to embrace Korean culture and heritage

A two day Korea festival showcasing country's rich art, culture and heritage kicked off on November 27, amidst much fanfare and authentic Korean performances. An initiative by Korea Tourism and Organisation, the festival was inaugurated by Min Hong Min, Executive Vice President, Korea Tourism Organisation (KTO), at Ambience Mall, Gurugram, along with Suman Billa, Joint Secretary Ministry Of Tourism.

The inauguration also witnessed the presence of other eminent representatives from regional Tourism Boards of South Korea and related organizations such as Gyeonggi Tourism Organization, Gimhae City, Busan Metropolitan City, Busan Tourism Organization, Jeollabuk Do, Gwangju Metropolitan City, Gwangju Convention and Visitors Bureau, Incheon International Airport Corporation and Visit Korea Committee.

The festival also marked the signing of MOU between leading Korean companies such as LG, Hyundai, Samsung, and KTO. The aim is to promote tourism through organizing MICE groups to Korea for their employees and dealers.

An endeavour to give a boost to the existing MICE tourism business to Korea, the association would bring public-private bodies together to achieve larger growth in the tourism arena.

The festival also displayed food counters (managed by Korea Agro-Fisheries and Food Trade Cooperation) to give a taste of the local Korean flavours to serve Indian taste buds besides featuring experiential attractions like face mask painting, Hangeul calligraphy and video gallery exhibiting Korean history and cultural assets.

Furthermore, the K- Beauty zone by famous Korean beauty brand Innisfree offered free makeup sessions and samples to the visitors at the festival. A special Virtual Reality zone and Photo-Op Booth had been created for the visitors to get themselves clicked wearing Korean Traditional Hanbok dress with a customized background.

Speaking at the inauguration, Executive Vice President Min Hong Min said "We have organized the festival for Indians to feel and experience Korean traditional and modern culture represented by Korean Wave. I hope this two days' event will help Indian people understand and feel Korean ethnicity. Besides, we have brought the leading airlines and travel bodies at the festival to promote Korea tour products and promotions so that our visitors can make the best of everything."

Jong Sool Kwon, Director Korea Tourism Organisation India (KTO) said "Korea Tourism Organization is entering a new dimension of tourism promotion in India with the festival. Travelling to Korea is getting more favourable for Indians with increased flight connectivity and competitive costs."

"With an increased number of Indian travelers to Korea, we would get more adaptable to their traveling requirements."get more adaptable to their travelling requirements."