Switch to Keventer's UHT milk

Keventer, one of the fastest growing food and beverage companies in Eastern India recently announced the launch of 'Keventer Milk' – UHT milk prepared using tetra pak's aseptic processing and packaging technology, offering consumers a safe and healthy product full of wholesome nutrition and natural goodness without any preservatives.

Ultra High Temperature (UHT) treatment is a food processing technology that sterilises liquid milk, by heating it above 135 °C for three-four seconds thereby killing all the harmful bacteria while keeping the nutrition intact. The milk is then packaged in pre-sterilized, tamper-evident, six-layer tetra pak cartons which have a shelf life of six months and do not require any refrigeration or boiling. The Rs 150 crore investment envisaged a year ago by Keventer has seen fruition with Eastern India's largest UHT milk plant becoming operational. Spread over 55,000 sqft and equipped with the latest equipment, the facility has a processing capacity of 2,00,000 LPD (Litres per Day). The Barasat plant will serve customers in West Bengal, the neighboring states of Assam, North East, Sikkim, Bihar, Jharkhand, Odisha, Chhattisgarh along with Bhutan.

Speaking on the occasion, Mayank Jalan, Chairman, and Managing Director, Keventer said, "As an organisation, we aspire for a healthier future for all and our endeavour has always been to provide our customers the most nutritious products. With the launch of 'Keventer Milk', we are happy to offer our consumers the highest standards of safety and nutrition by using the best-in-class technology that the world has to offer. The market has a huge potential to grow as UHT milk only accounts for 2.3% of India's organised sector whereas, in countries like China, it contributes more than 60% of the total milk consumption. Hence, after pouch milk and ice-cream, venturing into UHT milk business was a natural progression for us at Keventer."

The unique aspect of the UHT Milk business is the fact that it benefits all constituents – consumer, producer, retailer, farmer as well as the environment.

Saurabh Jajodia, CEO, UHT Milk, Keventer Agro said, "The Indian UHT milk market is expected to surpass Rs 10,000 crores by 2023. In terms of volume, UHT milk market in India is currently at 15,00,000 LPD; with 30% being consumed in East India. In East alone, the UHT milk market has grown by over 20% y-o-y over the last five years and we are well placed to capture a sizeable pie of this market with our distribution reach, locational advantage, long-term partnership with the dairy farmers, expertise in marketing milk over the years and in-depth understanding of the local food consumption habits. We are hopeful of achieving Rs 250 crore revenue and 25% market share in East by 2020"

'Keventer Milk' is available in three variants – Standardised (Thick and Creamy), Toned (Daily use) and Double Toned (Low Calorie) and has been competitively priced to make it affordable for the customers across East and North East India. Ashutosh Manohar, Managing Director, Tetra Pak South Asia said, "With evolving consumer habits, on the go consumption, growing awareness around food safety and focus on health and nutrition, the need for a solution like aseptic packaging and processing is more pertinent than ever before. At Tetra Pak, our vision is to make food safe and available, everywhere, and it is with the support of partners like Keventer that we are able to deliver on the commitment. We are proud of our partnership with Keventer which goes as far back as 1989, and we are honoured to partner them in this new phase of growth."