SulaFest 2018 A spectacular celebration of global music
With an aspiration to break boundaries and set new milestones as India's leading Gourmet World Music Festival, SulaFest 2018 was the 11th edition of the two-day music, food and wine extravaganza at the Sula Vineyards, in the heart of Nashik city. Set against the picturesque backdrop of Sula's own lush vineyards, the festival gave audiences a unique experience of the best from the worlds of music, food, and wine. The vineyards were brought to life with culinary and cultural experiences that left fest-goers with memories to cherish for a lifetime.
This year fest-goers swayed to the tunes of over 100 artists including Bollywood sensation Amit Trivedi who set the stage on fire and wowed his rapt audience. Electrifying performances by internationally celebrated artists including Gypsy Hill, electronic-folk band Crystal Fighters, Austrian music producer and performing artist Parov Stellar and vocal groove band Bauchklang also left the audiences spellbound. The music enthusiasts had their passion satiated by performances on the stages, food and drink connoisseurs indulged their senses and taste buds with some of the finest flavours from across the world. The gourmet food spread gave fest-goers the chance to gorge on a range of scrumptious cuisines including Oriental, Mughlai, Indian and Italian amongst others. In addition to award-winning wines from Sula, brands such as Beluga, Hardys, Mud House, Kumala, Asahi, Cointreau, Highland Queen and Pitu Cachaca added to the global soul of the festival.
Rajeev Samant, CEO and Founder of Sula Vineyards was delighted and overjoyed with the success of the festival. Speaking of the same he exclaimed: "What an incredible weekend! Fantastic to see the vineyards packed with fest-goers yet again. It is always such a delight to open our doors for SulaFest and see so many people having such a great time. I am immensely grateful to all our partners and the artists for the part they play in SulaFest but of course, it is the audience that makes it such a great experience. I am sure they have all gone away with innumerable SulaFest memories just as I have."
Speaking about SulaFest 2018, Ken Pritchard, Senior Vice President, Marketing and International Sales, Sula Vineyards said, "It was another fabulous SulaFest which everyone enjoyed. A huge thank-you to all our sponsors and partners, we couldn't do it without you. The ultimate measure of success is happy fest-goers and I saw thousands of those over the 2 days. The second decade of SulaFest has arrived!" In addition to the finest food, wine, and music, some of the highlights of the festival included grape stomping sessions and other fun games.
Taking forward the successful association, Brookside by Hershey's sampled their pomegranate, Blueberry, and Raspberry chocolates at the fest whilst Jal, the SulaFest hydration partner kept the audience cool in the glorious sunny weather. Some of the activities that took the crowd by storm included an exclusive meet and greet sessions with the artists performing at the SulaFest tent city, treasure hunts and exquisite wine and food pairing sessions. The SulaFest Bazaar offered a selection of unique, funky items that added to the festival experience, especially for all the shopaholics. In line with the core principle of making SulaFest synonymous with 'The World Gourmet Music Festival', organizers of Sula plan to include diverse new experiences in years to come making the next editions even bigger and better. SVP Marketing and International Sales adding: "We aim to make SulaFest the best festival experience in India, so look out for some great new experiences in 2019."