Stepping up the fight against cancer

Every year, millions of individuals get affected and die of the killer disease Cancer, either due to late treatment or because of the unawareness about its symptoms and early warning signs. In India also, the rise of this disease is alarming. Slowly but steadily, it is gripping our society with its deadly claws.

'Kolkata Breast Health and Welfare Association', an educational and inspirational non – profit organization, has been instrumental to control and nullify the curse of this disease on mankind over the years.

The mission of KBHWA is to create awareness in the community by providing easy access to the information about the disease and to offer an enhanced quality of treatment to the sufferers as well as an improved quality of life to the family and friends. Formed and guided by some extremely reputed oncologists such as Dr Ashwini Malhotra, Dr (Professor) Litan Naha Biswas, Dr Tapti Sen, Dr Suma Chakravarthy, Dr Chanchal Goswami and Dr Suchhanda Goswami, with a vision of a painless world, Kolkata Breast Health, and Welfare Association has been relentless to fight the peril.

Apart from regular conferences and awareness programs, the association also indulges itself to celebrate the 'Survivorship Day' every year so as to inspire and motivate the society.

Aiming to spread awareness about this ailment, the association has planned to meet on March 3, 2018, at 6 pm, at Victoria 2 Banquet, Hotel Radisson Green, Garcha Lane, Kolkata, where everyone shall be spending some time with the champions who won their battle against the perilous malady, thereby celebrating the crusade against Cancer.

The evening shall witness the screening of Aro Aro Dao Pran – a film on cancer survivorship – which directed by Satarupa Sanyal and produced by KBHWA . The movie is based on a true story of a breast and ovarian cancer survivor who has enacted and portrayed herself in the movie.

This will be followed by champions walking the ramp with few popular faces of the city like Alokananda Roy, Sharbari Dutta, Chaitali Dasgupta, Paroma Banerjee, Esha Saha, Imon Chakraborty, Sreemoyee Piu Kundu, Satarupa Sanyal, Shibaprasad Mukhopadhyay, Satrajit Sen, Sujoy Prosad Chatterjee, Ratul Shankar and Noor, along with choreography sequences by Arnab Bandyopadhyay and Rubena Chatterjee to add zeal to the ramp.

The entire show has been formatted and designed by reputed fashion designer Abhishek Roy. The celebration will be crowned off with the performance of reputed vocalist Prabir Das with snacks and dinner for the guests.

The event has been conceptualized and designed by pHREEDOM4EVER, a company that specialises in the field of brand management, brand promotion, and PR.

The effort is being made to raise awareness among the common people about the threat of the disease, its early detection, and other basic information, so as to help the society fight and overcome the desperado.

KBHWA and its crusade against cancer continues to motivate the larger society for the benefit of the mass.