PC Chandra Goldlites Diva 2018 hosts first Cluster Finale

As the evening started, 20 contestants - the winners from the districts of Burdwan, Bankura and Purulia - walked the ramp in western wear and introduced themselves, followed by an ethnic round. From there, contestants were picked for the final Q&A round. Nine winners (three from each district) from this cluster finale received gift vouchers from P.C. Chandra Jewellers.

As a run-up to this event, the Goldlites DIVA contest was taken to the colleges in the three districts where willing candidates were registered.

The fourth edition of this much-anticipated pageant was started with a series of intra-college contests. The winner from each campus came to the next round, Cluster Finale along with the Wild Card entrants. Winners from each cluster finale will then compete in the semi-final, which will be held in Kolkata.

Started in 2014, the PC Chandra Goldlites Diva is not simply the search for a pretty face, but also a journey that changes the life of a young woman, enabling her to achieve her inner potential. It is a platform for young girls that gives them the confidence to bring out the Diva that is hidden within them. This year, in its fourth edition, the PC Chandra Goldlites Diva 2018 has now spread across West Bengal, attaining registrations in around 80 colleges covering all the districts. The young girls are given lessons on how to walk on the ramp, public speaking, lessons to hone their special talent and learn something new. Therefore, the ultimate focus is holistic personality development of every individual participant.

The Goldlites Diva winner will be one of the faces of P.C. Chandra Jewellers' future communication.