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Ladakh encourages quality tourism: Prahlad Singh Patel

Ladakh encourages quality tourism: Prahlad Singh Patel

New Tourism Foundation, an ideating foundation for tourism and heritage of India, organised exclusive one-day seminar on 'New India –New Ladakh', on December 3, 2019.

The seminar was attended by Minister of State, Ministry of Tourism and Culture (Independent Charge) Prahlad Singh Patel. Other speakers included BJP MP from Ladakh Jamyang Tsering Namgyal, C Phunsok, IAS (Retd) Vice Chancellor of University of Ladakh and Former Chief Secretary of Jammu and Kashmir and Vinod Zutshi, IAS (Retd), Former Secretary, Ministry of Tourism, Govt of India.

Addressing the media, Prahlad Singh Patel, Minister of State, Ministry of Tourism and Culture (Independent Charge), shared, "I believe we cannot separate culture from tourism and whosoever come in India come to see the heritage of India. And Ladakh is one of the most beautiful destination with a perfect combination of beauty and rich culture. The best thing about this destination is that they wish to encourage quality tourism not quantity tourism, which showcase how much they care about their destination. We also propose a fully equipped facilitation cum training centre for adventure tourism in Leh Ladakh and also we propose if we can have a complete route for tourism facilities. What we want is that there should not be any pollution in a place like Ladakh. Also we look forward to give our 100% support to promote Ladakh in whichever way we can".

The need of the hour is that Ladakh has to be showcased and aggressively promoted in the right perspective, before the Domestic and International travellers.

Talking about new initiatives, Vinod Zutshi, IAS (Retd), President, New Tourism Foundation shared, "The newly acquired Union Territory status has opened the doors for innumerable opportunities for expanding tourism and cultural activities in the region. The new status of Ladakh will provide a great platform for tourism to prosper as there will be greater coordination with the Centre, more resources, and greater support from agencies and stake holders of tourism industry. We at New Tourism Foundation believe in bringing the hidden tourism treasures of the country on a global platform and this particular initiative of ours is one step forward in this direction. Ladakh has huge potential in tourism and we hope through our efforts we will be able to promote the rich culture and heritage of the state to gain more tourists."

Sunil Gupta, Secretary General, Tourism Foundation, mentioned that the Foundation will work towards bringing up issues pertaining in Indian Tourism and organising more such educative seminars.

Tashi Motup Kau, President of All Ladakh Hotel and Guest House Association from 2011 to 2018, who is he is the first chairman of Ladakh Tourism Council by New Tourism Foundation is also very aggressively promoting tourism of Ladakh all over India.

Ladakh is also an 'Unexplored Paradise' with a distinct uniqueness, that cannot be found anywhere on this planet.

Ladakh is the most crowned desert which has an array of natural wonders in the form of mountain passes, monasteries, lucid lakes and valleys. Ladakh is a place where you can script your adventures and soak in the sweeping vistas of powdery snow, barren lands and turquoise lakes.

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