KVIC opens Khadi Korner in GIP Mall, Noida
KVIC is trying to ensure Khadi’s presence at every doorstep by opening Khadi shops in major malls and supermarkets.
Heritage fused with modernity when the first Khadi shop-in-shop was inaugurated by Giriraj Singh – the Union Minister of State (Independent Charge) for Micro, Small and Medium Enterprises – at Great India Place Mall in Noida on Wednesday. The minister, in his inaugural address, said that by tying up with various retail chains to launch 'Khadi Korner', Khadi has once again created a new dimension in retailing. "Gone are the days when people used to believe that Khadi was a dress worn by either netaji (politicians) or dadaji (grandparents). In those days, loyal customers of Khadi used to travel distances to reach Khadi bhandars to buy it. But today, it has not only become a favourite fabric; it has showcased its presence right from the sleepy hamlets to mega-malls of the cosmopolitans," he said.