KVIC opens Khadi Korner in GIP Mall, Noida

KVIC is trying to ensure Khadi’s presence at every doorstep by opening Khadi shops in major malls and supermarkets.

Heritage fused with modernity when the first Khadi shop-in-shop was inaugurated by Giriraj Singh – the Union Minister of State (Independent Charge) for Micro, Small and Medium Enterprises – at Great India Place Mall in Noida on Wednesday. The minister, in his inaugural address, said that by tying up with various retail chains to launch 'Khadi Korner', Khadi has once again created a new dimension in retailing. "Gone are the days when people used to believe that Khadi was a dress worn by either netaji (politicians) or dadaji (grandparents). In those days, loyal customers of Khadi used to travel distances to reach Khadi bhandars to buy it. But today, it has not only become a favourite fabric; it has showcased its presence right from the sleepy hamlets to mega-malls of the cosmopolitans," he said.

Echoing similar views, Khadi and Village Industries Commission (KVIC) Chairman, Vinai Kumar Saxena said, "As availability is one of the key selling point in modern world, KVIC has also introduced a new initiative of opening exclusive 'Khadi Korners' in major malls and supermarkets in the country to ensure Khadi's presence at doorstep."
"As the average daily sale at 'Khadi Korner' is expected to be around Rs 30,000, it will certainly be a major marketing game-plan for Khadi in retail and will give a major push to its sales," Saxena said, adding, "Designer intervention is also planned by KVIC to introduce market trendy designs in Khadi. Reputed designers like Ritu Beri, Nachiket and institutes like NIFT, SNDT, and Pearl Academy are also being roped in this initiative."
Previously, KVIC had also organised an interaction with CEOs of retail chains and designers at WTC Mumbai, which was addressed by V K Saxena and Secretary, MSME, A K Panda. The objective was to give retail presence to Khadi in major malls and retail stores. Subsequently, convergence has been established with Globus Stores, unit of Raheja Group and 'Khadi Korners' have been planned for opening at Globus in Noida, Chennai, Varnasi and Ahemedabad in the first phase.
A tie-up has also been made with Cotton Bazaar at Mumbai and 'Khadi Korner' is planned for launch in February 2018 throughout their stores. Besides this, discussions are on with Apna Bazaar, Shoppers Stop, Big Bazaar etc for further 'Khadi Korner' tie-ups.

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