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KVIC launches its Western and Ethnic designer collection

KVIC launches its designer collection to compete in the international market

KVIC launches its Western and Ethnic designer collection

Amid much fervor and gaiety, Union Minister of State (I/C) for Micro, Small and Medium Enterprises (MSME) Giriraj Singh launched Western and Ethnic Designer Wear collections at Khadi Bhawan at Connaught Place here on Monday.

In his inaugural address, the minister said that from the proverbial 'Dadaji-Netaji fabric', Khadi had come a long way in the recent past, after Prime Minister's clarion call to make this signature fabric of India a mode to have 'economic transformation' in the country. "To me, the launch of exclusive western and ethnic wear collections is like the fusion of Indian fabric and fashion trends across the globe. No wonder, in the coming days Khadi will become the global fabric," he added.

Praising Khadi and Village Industries Commission (KVIC) for its rocketing growth in sales as well as annual turnover in the last four years, Singh further said that the growth of Khadi had become a matter of surprise for many business majors across the nation. "KVIC is really giving a real shape to the dreams of Prime Minister as it is the biggest job-provider in the nation," he said.

Earlier, KVIC Chairman Vinai Kumar Saxena, in his welcome address, said that Khadi had created some sort of ethical competition in the apparel and fabric world. "As made of natural fiber, Khadi has zero-carbon footprint and is hand-spun and hand-woven – it always catches the eyes of both designers and customers. In the last four years, the craze of Khadi – especially among youths - has multiplied. And, to cater the need of such a large fanfare of Khadi, we are always trying to make it trendy," he said.

The brand aims to revive the age-old specialty and generate employment for Indian weavers by making Khadi central to their trade. Also, the exquisite fabrics are accented with embroidered embellishments and floral motifs to perfect the look and to match it according to the demands of youngsters.

Among others, who were present on this occasion, were MSME Secretary Arun Kumar Panda and KVIC members Dr Hina Shafi Bhat and J P Tomar.

KVIC members Dr. Hina Shafi Bhat talked about how Khadi's acceptability and susceptibility are important at the global platform. "The diversification has been done to connect youth to our roots. Indian artisans and their art will go directly to the international market, which would help us further. KVIC is really giving a real shape to the dreams of Prime Minister," she said.

KVIC has joined hands with 38-40 other countries to give Indian cotton products and farmers a platform.

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