KSCH: Uplifting underprivileged

Kolkata Society For Cultural Heritage in collaboration with State urban Development Agency, has created a brand for State urban Livelihood Mission, named 'Swamsiddha'. The society has also designed a detailed product directory containing the details of 730 Self help groups approximately.

The Product Directory was inaugurated by Durga Shanker Mishra, Union Secretary, Ministry of Housing & Urban Affairs Government of India on November 5, at P C Chandra Garden. Followed by the unveiling of Swamsiddha's name and logo by Firhad Hakim, Minister In Charge, Urban Development and Municipal Affairs, and Subrata Gupta, Principal Secretary.

Kolkata Society for Cultural Heritage (KSCH) is a social enterprise functioning at the grass root level for the permanent developmental changes of rural, urban and tribal areas of India. It believes that livelihood is the most important component of any sustainable developmental model.

"If we improve economic conditions in the rural and tribal areas then we can automatically address other social aspects like education, health and sanitation," says KSCH.

The society is working to empower self help groups of West Bengal from last 9 years. Under this project, it has collaborated with State Urban Livelihood Mission, Govt of West Bengal to provide consultancy support to upgrade the skill set and open multiple direct market linkage for the under privileged self help groups.

Technical support to sell the products online is also provided by the KSCH in online portal (Amazon).