Millennium Post

Knowing the art of advertising

Knowing the art of advertising

The members of FICCI Ladies Organisation (FLO) – the women business wing of apex business body FICCI organised an interactive session with advertisement guru Prahlad Kakkar and one line punch guru known more Amul butter punchlines. Titled 'Advertising the art of being creative with strategy', the session was held in New Delhi on December 7.

"Advertising can be a massive tool for social change and in advertising, any idea is as good or as bad as your level of determination to make it work. It is having a passion that matters, howsoever illogical it is, you just have to believe in yourself. When you are passionate about something, two and two becomes 22, when you are logical about something two and two becomes four," said Ad guru and filmmaker Prahlad Kakkar while speaking at the session.

Speaking of women in entrepreneurial roles, Kakkar stated, "Women have a built-in strength to go against the odds and prove men wrong. Women are way tougher than men mentally. They are ferocious in their loyalty and value system. Unlike men and institutions that look for Return On Investment in any venture, women focus on value system – a core element that builds a strong enterprise. The one single defining idea about women is their passion. That's where they have an edge."

Bharat Dabholkar – a well-known theatre and ad personality and the man behind Amul billboards said, "People in India are extremely creative. I don't know how they do it. But I cannot. Advertisements work if it is a simple idea, if you make it very complicated then people won't like it. To make an ad viral, you have to keep it simple so that people can put their own inputs to it and make it more interesting."

Talking about his journey in the advertisement, Dabholkar recalled his works. He further talked about how he created many memorable campaigns and got awards for brands advertisements like Ceat, Frooti, Appy, BOI, to name a few. But his most memorable was Amul as it gave him intense creative satisfaction and huge recognition.

FLO President, Pinky Reddy, who was also present at the event said, "FLO is the most appropriate platform to connect, learn and grow. We, at FLO, recognise the success stories of true achievers and provide a platform for the members to be inspired by them."

Concluding the session Reddy thanked the guests for their interesting session and said, "Both Prahlad and Bharat are exemplary leaders in their own creative domain. They have been successfully harnessing their innate creative abilities and converting them to strategised outputs. It was fascinating to hear about their journey, to learn about their challenges and understand their creative pursuits. The right perspective and the precise skills for an effective brand positioning was key takeaway from the event."

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