KidzByte on expansion spree
KidzByte, India's fastest growing 'only-for-kids' digital news platform, is set to expand its footprint across India. Growing fast with over 55,000 app installs on Google Play store, KidzByte is now eyeing a nationwide expansion in order to reach out to more school children. In a short span of time, the digital news platform has become popular among kids and teens in the age group of 9 to 17 years owing to its unique news content and reporting styles.
As part of its second phase of growth, KidzByte will now expand its reach across Ahmedabad, Chennai, Hyderabad and Kolkata. It is aiming to cross the readership of 1 lakh children in the next couple of months. For spreading awareness among the children, KidzByte is planning to undertake engagements with schools and the parents in these cities. Currently, the platform is already a popular choice among school going children in Mumbai, New Delhi, Bengaluru, Pune, Lucknow, Jaipur and Patna.
Founded by a marketing and media veteran, Chetan D'Souza and design and UI expert, Swagat Salunke, the team is quite upbeat over the growth of KidzByte.
With factors such as a growing number of school-going children (over 70 million in Urban India between 10 to 18 years), the total addressable market for education related content pegs at over $2.5 billion.
Commenting on the expansion plan, Chetan D'Souza, Founder, KidzByte, said, "KidzByte's primary motive is to guide kids thrive in a world of media and technology by providing them with a healthier screen time option. Most of the news sources today are for adults with minimal options for school kids. We saw a huge scope for a digital platform where kids could go to gather curated information on areas such as current affairs, environment, sports, science, technology etc. Video consumption is on a rise, and to cater to the demand we've also launched our exclusive digital news channel for kids."
As a growing number of school-going children are moving away from newspaper reading with increasing inclination towards digital media, KidzByte has created a digital platform - as a curated news aggregator – to help them read on a daily basis and become tomorrow's responsible citizens.
News on KidzByte can be consumed by kids in three formats – pure text, audio assistance and one-of-a-kind digital news video channel. The KidzByte app also comes packed with a host of additional features, including in-built dictionary, quizzes, daily contests, and activities to appeal to the younger audience and keep them engaged.