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ITC launches 'most expensive chocolate'

ITC launches   most expensive chocolate

Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd, acclaimed for creating unparalled chocolate experiences in the country has taken the Indian luxury chocolate market to newer and greater heights. Fabelle has revealed its most expensive chocolate listed under Guinness World Records with the launch of its limited edition Fabelle Trinity- Truffles Extraordinaire.The chocolate was unveiled in the presence of theLegendary, Michelin Star Chef Philippe Conticini- who is credited for numerous innovations over the last three decades and is the co-curator of Fabelle's Trinity - Truffles Extraordinaire.This range brings alive the cycle of life represented by the Creator, Nurturer and Destroyer in a box of unique handcrafted truffles, each representing a concept. The limited edition offering will be encased in a unique, hand-made wooden box, each containing 15 truffles, each weighing approximately 15 gms. The made-to-order box will be available at an indulgent price of INR 1, 00,000 (inclusive of taxes)

The Trinity – Truffles Extraordinaire range is co-curated by Chef Philippe Conticini and Fabelle's Master Chocolatiers using some of the rarest ingredients and finest single origin cacaos in the world. Consumers and chocolate connoisseurs in India will experience Fabelle's signature multi-sensorial and multi- textural experience through this trio of truffles. Like the coconut which symbolizes the beginning in Creator, the rare Jamaican Blue Mountain Coffee in Nurturer or the Grand Cru dark chocolate in Destroyer, each master piece unfolds a mystical story for the Indian consumers to experience.

The Creator Truffle, the first in the series symbolises the start of the life cycle with creation echoed in the celebration of the complete, resplendent fruit, coconut.

The Nurturer Truffle, the second in theseries represents the sun's nurturing energy in its purest and most radiant form that can be felt on the 'equator' where coffee and cocoa is grown in abundance.

The Destroyer Truffle, the third in the series descends into eternal depths with a truffle that puts cocoa back in the centre as you complete the circle of life.

It took months of ideation, extensive research, finding the best ingredients, sourcing them, innumerable trials and putting it all together over relentless days of craftsmanship, all in the pursuit to craft the finest chocolates in India that rival the best in the world. Also, to ensure absolute perfection with the tastes and textures of each Fabelle chocolate creation, the chocolates have been extensively tested.

Expressing his delight on setting higher benchmarks for the Indian luxury chocolate market, Anuj Rustagi – Chief Operating Officer – Chocolates, Confectionary, Coffee and New Categories – Food Division, ITC Limited, said, "We at Fabelle are extremely happy for setting new benchmarks not just in the Indian luxury chocolate market but also now in the world with achieving the Guinness World Records feat. Our emphasis has always been on quality and the approach entirely artisanal and Trinity - Truffles Extraordinaire serves as a perfect testament to the same. This master piece is a reflection of best of both the worlds coming together. With Chef Philippe Conticini's international expertise and Fabelle's understanding of Indian chocolate consumer preferences and institutional strength, we have been able to deliver a world-class product which we take pride in."

Sharing his experience on co-curating Trinity with Fabelle, Michelin Star Chef Philippe Conticini, shared "Being a part of something so experiential, thought provoking and innovative has always been my passion. I am glad to have found a partner in Fabelle to work on a complex and ambitious project in bringing alive the concept of 'Trinity' in the form of a Truffle range."

This product will be available on made-to-order basis from October 23, 2019 onwards.

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