Hoichoi roles out slew of new programs

Eastern India’s biggest entertainment company will now foray into Bangladesh and UAE markets to reach out to a wider audience

Hoichoi roles out slew of new programs

With a commitment to taking Bengali digital entertainment to newer heights, Hoichoi announces 100+ hours of fresh original content with more than 30 originals; set to increase the content library to 2800 Hours in one year.

The company will now foray into Bangladesh and UAE markets to reach out to a wider audience and also it will introduce "Hoichoi top-up card" - an industry first offline payment mechanism along with the facility of 'Pay per view" – which is being introduced in the Bengali digital entertainment space for the first time.

Talking about the journey of the company, Vishnu Mohta, Co-Founder, Hoichoi said: "We launched Hoichoi with the objective of making it the ultimate destination for Bengali entertainment and we believe, we have taken great strides on our way to achieving it. Almost all the shows are loved by the audience. The fact that the average time spent in-app for Hoichoi is 60 minutes per day per subscriber is extremely encouraging, which is way above the industry average."

"We will soon launch 'Dhaka Metro' – our first web series for the Bangladesh audience, which will be directed by Amitabh Reza Chaudhuri – Bangladesh's award-winning director. We intend to keep delighting our audience worldwide," he added.

Mahendra Soni, Director and Co-Founder of the company said, "At Hoichoi we try to keep a finger on the pulse of our audience. With almost 40% of our audience coming from non-urban areas, we decided to emulate the successful telecom model and introduce the new top-up cards to make it convenient for our customers to subscribe. This offline payment mechanism is never heard of before in the OTT industry and will help us reach the masses in Tier II and Tier III cities."

Elaborating the use of pay per view facility, Shrikant Mohta, Director and Co-Founder of Hoichoi said, "At Hoichoi we have consciously taken a decision to adopt the AD-Free SVoD model because we want to provide the best-uninterrupted entertainment experience to our audience. In yet another first in the Bengali entertainment space." "We are now introducing the 'Pay Per View' feature as part of the TVoD model. We will be releasing movies on Hoichoi approximately in just two weeks of their theatrical release and the viewers will have the option to pay for the content on an a-la-carte basis," he further added.

One can simply purchase the hoichoi Top Up Cards available for the subscription to the desired plans from the nearest retailer and access the largest collection of the best in Bengali entertainment without having to do any online financial transaction.

Backed by SVF (formerly known as Shree Venkatesh Films), Hoichoi, the world's largest digital Bengali content platform has redefined space for regional languages and emerged as the one-stop destination for anyone looking for Bengali entertainment across borders and age groups.

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