Fabelle unveils six chocolate flavours
India's home-grown luxury chocolate brand, Fabelle Chocolates, commemorated India's 73rd Independence Day with a limited edition chocolate range, unveiled at ITC Sonar. Fabelle pays tribute to India's rich food culture and diverse tastes by identifying hero ingredients from across the country and pairing them with White, Milk, Dark and Ruby Chocolate.
Fabelle divided the country into six zones and created six chocolate bars, each representing the flavours of a region, like, Northern Himalayan Region – Dark Chocolate smoked with Tea and Pink Himalayan Salt, Thar Desert – Ruby Chocolate with Toasted Sesame, Salted Peanuts and Toasted Amaranth, Gangetic Plains – Milk Chocolate with Jaggery powder and crunchy Puffed Rice, Central Plains – Dark Chocolate with Candied Orange Peel blended with Raisins, Deccan Plateau – White Chocolate with Coffee and Cardamom Powder effusion, Coastal Regions – Milk Chocolate with Desiccated Coconut powder and Candied Mango.
Across 6 cities, 600 such bars were handcrafted by Fabelle Master Chocolatiers in a larger-than-life 73 kg chocolate installation to commemorate the 73rd Independence Day. Each chocolate bar is priced at Rs 265 and to make the occasion sweeter, Fabelle Chocolates will be donating proceeds from the sale of these bars to Make-A-Wish Foundation of India, a non-profit organisation, which works towards supporting deserving children to lead a richer life by fulfilling their wishes.
Anuj Rustagi, Chief Operating Officer - Chocolates, Coffee and New Categories - Food Division, ITC Limited said,"Fabelle's endeavour, especially during celebratory occasions is to delight consumers with thematic and one of a kind chocolate experiences. We are extremely happy to see how Fabelle Master Chocolatiers bring to life a befitting tribute to the country's rich legacy of indigenous tastes and flavours as we observe this historic celebration of Independence Day year-on-year."
Deepak Bhatia, Make-A-Wish Foundation shared, "Independence Day holds tremendous ground in the list of national celebrations since it reminds every Indian about the dawn of a new beginning. Make-A-Wish has granted over 334,000 wishes worldwide to some very deserving children."