Fabelle unveils flavours of India in six unique chocolate bars
India's home-grown luxury chocolate brand, Fabelle Chocolates will commemorate India's 73rd Independence Day with a first-of-its-kind, limited edition chocolate range, which was unveiled recently at ITC Sonar, Kolkata.
With this masterpiece, Fabelle pays tribute to India's rich food culture and diverse tastes by identifying hero ingredients from across the country and pairing them with White, Milk, Dark and Ruby Chocolate. In order to develop these chocolates, Fabelle – one of the most celebrated Indian chocolate brands and a trend setter in the luxury chocolate segment – divided the country into six zones namely Northern Himalayan Region, Thar Dessert, Indo Gangetic Plains, Central Plains, Deccan Plateau and Coastal Regions and created six chocolate bars, each representing the flavours of a region like Dark Chocolate smoked with Tea and Pink Himalayan Salt – Northern Himalayan Region; Ruby Chocolate with Toasted Sesame, Salted Peanuts and Toasted Amaranth – Thar Desert; Milk Chocolate with Jaggery powder and crunchy – Gangetic Plains; to name a few.
Across top six cities, 600 such bars were tirelessly handcrafted by Fabelle Master Chocolatiers in a larger-than-life 73 kg chocolate installation. These chocolate bars will be unveiled on August 15 will be available for sale until August 18, in the Chocolate Boutique at ITC Sonar, Kolkata.
To bring this inimitable chocolate experience closer to consumers, the magnanimous chocolate bar installation will also be displayed at V R Mall, Bengaluru in the form of a chocolate installation.
Each chocolate bar is priced at Rs 265 and to make the occasion more meaningful, Fabelle Chocolates will be donating proceeds from the sale of these bars to Make-A-Wish Foundation of India, a non-profit organization which works towards supporting deserving children to lead a richer life by fulfilling their wishes.