Delhiites witness the art of making Itr and Sugandhi
Itra and Sugandhi festival, organised at Dilli Haat, saw many visitors enjoying the art of Itra and Sugandhi making. While some witnessed the making of fresh gulkand, many were also seen listening the art of rose water making.
The three-day mela at Janakpuri, was organised in association with Fragrance and Flavor Development Centre (FFDC), Kannauj, Ministry of Micro Small and Medium Enterprises, Govt of India.
Capturing the essence of flowers, spices and other natural sources, the sublime art of making Itra has been passed down through ages with rituals and practices. Encased in dainty glass vials and crystal bottles, Itra has been one of the most notable part of our diverse culture, adding a sensory dimension to one's experience.
Evening shows included local and cultural activities as kids enjoyed amusement rides. The Mela not only provided an opportunity to purchase products but also enlightened visitors on how these products are made.
Delhi Tourism's sole endeavor to organise this festival was to preserve this age-old tradition and to provide fragrance lovers an opportunity to explore the traditional aromas of India. DTTDC proposes to highlight the ancient and rich heritage of India in the field of natural perfumes and essential oils.