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Craft Béton: Rethinking art, redefining perception

Craft Béton: Rethinking art, redefining perception

Dalmia Bharat, the world's greenest cement company, has joined hands with India Habitat Centre to present a unique exhibition titled Craft Béton – Cement. Reimagined. The festival will be held at the Visual Arts Gallery, India Habitat Centre, New Delhi from August 7 to 12, 10 am to 8 pm.

Curated by Dr Alka Pande, the year-long multi-disciplinary arts festival on sustainable development shows what happens when the world's most used man-made material is put in the hands of internationally acclaimed designers. It is being held under the aegis of Habitat Photosphere.

Speaking about the festival, Sundeep Kumar, Chief Executive (Craft Béton), Dalmia Bharat says, "This new collection by six international designers not only features contemporary lifestyle pieces for the home but presents a mesmerising array of functional art for walls, floors, and even bathrooms. This unique collection is a celebration of nature, art, life and abstract forms, from where the designers find their inspiration. Craft Béton is a work of pride by Dalmia Bharat and truly showcases the beauty and versatility of cement. It rethinks art and redefines perception."

Dr Alka Pande, Artistic Director and Curator who has conceptualised and envisioned Habitat Photosphere further adds, "The beauty which is inherent in cement and is recreated by Dalmia Bharat through the creativity of human intervention is truly spectacular. This is an astonishing collaboration of production and consumption. It's a rare feast for the eyes."

Elaborating about Antheneum, Designer Cynthia Rodriguez says, "Since knowledge is an unfathomable ocean, these bookends are a dramatic way to literally expand your mind. The more you read the more you know, and the more your mind expands."

"The voice and smell of the mother are recognised by the baby from birth. Such senses are the threads that connect human lives together. This wall lamp in the shape of a mother's womb is reminiscent of the first touch we have all experienced," says designer Miroslaw Baca about 'Birth'

Designer Somesh Singh says that Melissa, the honey-bee wall installation, draws its inspiration from the Gond art of Bhajju Shyam, and is for those who like art with a sweet twist.

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