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Breathing life into junk

Breathing life into junk

The 48th edition of IHGF Delhi Fair is to commence from October 16, at India Expo Center & Mart, Greater Noida. This 5-day mega international fair is not left behind in the nation's endeavour to become environmentally conscious by judicially using waste material thereby reducing carbon footprint.

Ravi K Passi, Chairman-EPCH informed that driven by the commitment made by Prime Minister Narendra Modi, the Council has pledged itself to stand by the mantra of Refuse, Reduce, Reuse and Recycle at the heart of sustainable development of mankind.

He further added, Indian craftsmanship, globally recognised for its dexterity, creativity and imagination, is beautifully reflected in our rich heritage, where locally sourced mundane materials are given intricate forms and purpose.

In today's telling times of environmental crisis, EPCH takes inspiration from the traditional Indian lifestyle values and practices to reimagine the idea of creativity.

"In the Autumn addition of IHGF 2019, we are ARTiculating Waste Intelligence to drive home a thought-provoking message. Keenly aware of the increased generation and accumulation of waste, the Council makes a conscious effort to deliver a low carbon footprint, environmentally sustainable and innovative solution to designing event spaces," Passi added.

Installations at the venue have been creatively imagined out of waste and by-products from various industries, including handicraft industry associated with EPCH, expanding the potential use of waste within the conversation of the IHGF event. More than 30 different types of materials weighing around 50 tons have been sourced from across the nation. Primary material used is from handicraft industry – metal from Moradabad, wood from Jodhpur, glass from Firozabad, handloom from Panipat and Jaipur and ceramics from Khurja. Secondary materials being automobile and plastic scraps from Mayapuri and Bahadurganj and non-hazardous e-waste from Delhi. After the fair, the waste material, thus used will either be recycled or reused for future installations.

Rakesh Kumar, Director General – EPCH explained that EPCH brought the idea to fruition, getting a host of renowned designers, artists and production teams from across India together, to create one of the first ever series of installations designed from waste at this massive scale.

Elaborating the philosophy behind this initiative, he said that it is to express cosmic representations that expound on ecological balance, between prakriti and purusha, the installations are means towards a powerful messaging. Adding further, he said, the event venue spread across 1,97,000 sq. metre of sprawling infrastructure has been used as canvas for this creative endeavour. The narrative flows along the venue, with highlight points marked by installations presenting a unique message.

The fair will be organised till October 20.

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