A star-studded crusade against air pollution

Digital stars Amol Parashar and Sarah Hashmi have come together, lending their on-screen chemistry to the brand new music video for the newer, cooler and futuristic avatar of the one-year-old 'Hawa Badlo' anthem. Bollywood singers Harshdeep Kaur and Javed Ali have sung this new anthem. The Master of ceremonies for the press conference announcing the launch of this music video was RJ Anurag Pandey, host of breakfast show 'Picture Pandey' on Fever 104 FM. Also, present were Nalini Malhotra, General Manager (Corporate Communication) GAIL (India) Limited and Protiqe Mojoomdar, Co-Founder and Producer, Handyyman – Content partner of the campaign

The press conference also witnessed the commencement of #BringBackTheBlueSkies, a campaign dedicated to 'Turn Back time to better environments and bluer skies that we were once used to', through perceptible action, change in our lifestyle choices and behaviour towards the environment.

According to a CSE report, air pollution is one of the biggest killer that is responsible for thousands of death every year and GAIL has been instrumental in putting up a fight against pollution.

In light of this alarming situation, GAIL has been supporting Hawa Badlo, an independent people's movement started more than two years ago, aimed at propagating sustainable mindset change at the individual level, which collectively establishes an extensive community change for greener and cleaner tomorrow for us and generations to come.

Speaking at the conference, Amol Parashar, who is famous for starring in web series like 'Home' and 'Tripling' said, "Not only is this a very exciting project for me but also gives me a chance to connect with the youth of the country for a noble cause. I also am glad I got to experiment with my look and play a much older man for the first time! Hawa Badlo is a signature social media movement against the havoc of air pollution and I am excited and very happy to be a part of this initiative."

Sarah Hashmi, Dil Dhadakne Do and Happy Phir Bhaag Jayegi fame, added to her co-star's input by saying, "This campaign is timely, necessary and pointing to the young changemakers to recognize this fatal menace called Air Pollution. Was surprised to learn how many people are losing their lives to it every year. I am happy to get a chance to be a part of this video with Amol and hope that it will be useful in creating the requisite connect with the youth through social media platforms."

The new video called 'Turn back time' – 'Hawa Badlo V mix' – is produced by Handyyman and has been co-written by Tanvir Ghazi and Protiqe Mojoomdar and the music is by Bishakh Jyoti

Nalini Malhotra, General Manager (Corporate Communication) GAIL (India) Limited said, "The new Hawa Badlo musical video is targeted at the masses and youngsters who are being asked to bring about change in the air by their respective efforts. The campaign is in line with GAIL's commitment to improve the air quality with collective societal effort." she further added, "Through this music video we kick-start our campaign #BringBackTheBlueSkies which intends to inspire masses and youngsters to take positive steps against air pollution, a global killer and to bring about change in lifestyle and adopt nature friendly fuels like natural gas in our daily lives."

Protiqe Mojoomdar, Co-Founder and Producer, Handyyman said, "It's a matter of great pride for us to be a part of this award-winning campaign, and it's the one year anniversary for us and the anthem! We are excited at the launch of this new video, which is a part of the effort to make Hawa Badlo more relevant, contemporary and a youth movement for essential change. This time, we have added a touch of romance and the hope for a happy utopic future to the video; it's the same song but with a new arrangement that the young audience will like. So let's spread this and together, let's Bring Back The Blue Skies!".

The music video is expected to generate a lot of excitement post its launch and this will flag off the launch of GAIL India's vocal campaign #BringBackTheBlueSkies across digital media, along with a live interactive event and 'Time Machine' installation next month.