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Fair to showcase intimate apparel

Fair to showcase intimate apparel
Taking Prime Minister Narendra Modi’s recently launched “Make in India” initiative forward, the Intimate Apparel Association of India (IAAI) will hold a two-day trade fair that will focus on intimate wear manufacturing in India. Santosh Kumar Gangwar, Minister of State for Textiles (Independent Charge)will inaugurate the exhibition. 

The Joint Secretary for Textile Exports, Sunaina Tomar and Arti Mehra, General Secretary, BJP, will also be present. The exhibition will be held at Crowne Plaza, Rohini on August 26 and 27. This year, in the fourth edition of India’s biggest intimate apparel trade fair, Galleria Intima, one of the focal points is the development of the intimate apparel sector of the country—to make it emerge as the next major hub of intimate wear manufacturing.

The show will focus on the strengths of the Indian industry that can be leveraged to position India as a leading manufacturing destination for intimate wear. The event will showcase all the elements of intimate apparel such as fibres, laces, hooks and overall packaging. 

It is expected to draw visitors from a wide variety of sectors including brand owners, manufacturers 
of intimate wear, designers, export houses, large format retailers and online retailers. More than 1000 brands from India alone are expected to visit along with 80 exhibitors from 10 plus countries. 

About 15 Chinese companies are also expected to participate, bringing with them their storehouse of raw materials, making the fourth Galleria Intima exhibition, an all-encompassing platform for intimate apparel.

At Galleria Intima 2015, the central aim would be to proceed with  Make In India initiative and sell the “Made in India” products in the International market as well as derive the benefit of increasing domestic consumption.

India’s global trade of apparels for the financial year 2013 stood at $379 billion, out of which only nine <g data-gr-id="29">per cent</g> of this total outcome was occupied by the intimate wear category, thus highlighting the immense untapped opportunity this sector represents. 

The intimate apparel category includes a vast range of clothing items, varying from lingerie, underwear, loungewear and nightwear to <g data-gr-id="30">shape-wear</g>, swimwear, socks, stockings and more. India has seen a remarkable growth in exports through the years as well, with intimate wear accounting for $1.2 billion in the financial year 2013, a contribution of 4 <g data-gr-id="31">per cent</g> of total global trade in the intimate apparel category.

India has an abundance of raw materials as well as a large pool of inexpensive workforce to provide cost effective solutions to lingerie manufacturing. Not only this, India also presents a growing middle-class, fashion-conscious consumer market that demands top quality products from well-established global brands.
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