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Facebook plans new platform ahead of IPO

Days before it goes public, Facebook on Thursday announced plans to introduce a new platform for developers of various social networking applications.

The apps, as these applications are commonly known, will be designed to work on Android and Apple’s i-Phones as well as the Web.

‘In the coming weeks, people will be able to access the App Centre on the web and in the iOS and Android Facebook apps. All canvas, mobile and Web apps that follow the guidelines can be listed,’ the social networking giant said in its blog. The company goes public on 18 May.

It said developers will get an opportunity to showcase and promote their apps, which will be selected for listing on Facebook apps centre, or store. The quality and popularity of the apps among the users will determine if it they are eligible to be put up on the store.

Facebook would use variety of signals such as user ratings and engagement for this purpose. An app rating will help monitor user feedback on an app over a period of time.

‘Well-designed apps that people enjoy will be prominently displayed. Apps that receive poor user ratings or don’t meet the quality guidelines won’t be listed,’ the blog added.

Facebook has also offered developers the option of paid apps with a 'simple-to-implement' payment feature that enables users to pay a flat fee to use an app on facebook.com.

The company is beta testing the paid apps program and developers can sign up here.
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