Millennium Post

Facebook forays into e-commerce with new service

No more animated cattle for your friends!

Social networking site Facebook has launched a new service 'Gifts' that would allow users to send real-life presents to one another, marking its first real foray into e-commerce.

'Gifts' was launched on Thursday to a subset of users in the US, and will roll out to more over the coming months, as people begin to send gifts to each other.

Possible gifts till now include gourmet ice cream, Andy Warhol prints, flowers, organic dog toys and spa packages. Gifts appear as wrapped surprises on a friend's Timeline or inbox until they're opened. The recipient can then select the right size, colour, or flavour and enter a shipping address.

Gift notifications come with virtual cards, but the gift packaging itself is Facebook-branded, with special paper, wrapping, stickers, and a hard-copy notecard.

The iPhone and iPad versions of the app are coming soon as well. The icon will also show up on the right side of users' Facebook pages with the notifications for friends' birthdays, weddings and other life events.
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