ErosNow inks distribution deal with Vodafone

Online entertainment platform ErosNow on Tuesday said it has entered into a distribution partnership with telecom major Vodafone to integrate its service with Vodafone Play.

With this partnership, users of Vodafone Play will gain access to Eros Now’s premium Bollywood content offering thousands of new and classic Bollywood movies including its latest blockbusters Housefull 3, Dishoom, Happy Bhaag Jayegi, Bajirao Mastani and Bajrangi Bhaijaan, ErosNow said in a statement.

ErosNow said it has already garnered over 55 million registered users and 1.32 million paid users worldwide and the company believes the integration with the Vodafone Play will further strengthen its customer acquisition strategy.

“An important part of our digital strategy is to be platform-agnostic and we are delighted to partner with Vodafone, a leading player in its space. Joining forces with Vodafone, a prominent telecom service provider, offers us an opportunity to further strengthen our customer reach,” Eros Digital CEO Rishika Lulla Singh said.