Zoya, Reema and Nitya on obsession with box office

Mumbai: When four filmmakers Zoya Akhtar, Reema Kagti, Alankrita Shrivastava and Nitya Mehra came together to make their latest web series, it "liberated" them from the trappings of box office, something which they find inane.

In an interview, the filmmakers behind 'Made In Heaven', who, in their personal career, have had their share of hits and misses, said that growing obsession of quoting box office figures is not healthy.

For Reema, who has helmed films like Talaash and Gold, there is no correlation between the films business and the number people who like it. Zoya, fresh from the success of Gully Boy, said the trade figures of a film should ideally matter to only those involved.

"You can't deny that, because of Twitter and other social media everyone throws up numbers. It has become a great deal because of it," said director Alankrita.