'Unarranged', a short-film addressing the fears of today's youngsters towards arranged marriages, has gone viral, bagging roughly 2 million views, on YouTube, in just two months. The film was released in the second week of June by Natak Pictures, a popular Delhi-based film studio.
The light-hearted short-film narrates the story of a young 'about-to get married' couple in Kanpur, who attempts to restore the diminishing faith in arranged marriages. The movie brings into light the fact that arranged marriages are not as scary as they are thought to be. Commenting on the success of the film, Rahul Bhatnagar, the director of the film said, "Films had always fascinated me. For long, I was under the impression that one needs to have a huge budget to make a film. Later, I started writing and directing my film under Natak Pictures with the little resources I had. The success of '
Later, I started writing and directing my film under Natak Pictures with the little resources I had. The success of 'Unarranged', as well as my previous films, have negated this perception of mine. I immensely appreciate the taste and judgement of today's audience which proves, it's not the budget but the content that defines the success of a film". Rahul Bhatnagar, who has been working as an advertising professional for eight years now, believes in creating realistic and relatable content under the banner of Natak Pictures. In addition to the content, he gives special emphasis on the cast of his films. In 'Unarranged', playing the role of a sharp finicky Kanpuriya bride is Tanya Singh, who recently made her acting debut as Sam in the popular web series 'The Good Girls Show'. Whereas acting as her sweet and simple 'husband-to-be' is Syed Shabahat Ali, who made a mark in his acting career through the famous India-Pak Google advertisement.
The background music of the film is also being appreciated by the audience.