Millennium Post

Generate content you love: Lilly Singh

At a time when the debate on censorship – on TV and the social media – is at an all-time high, one of the most popular faces on YouTube has called for a kind of self-regulation, both among content generators and consumers.
Referring to her work as "non-offensive", Indo-Canadian YouTube sensation Lilly Singh (aka Superwoman), who was recently appointed as Unicef's newest Goodwill Ambassador, claimed that she has never faced
government intervention in her work.
"There are certain things you cannot put on YouTube, certain content you cannot post on your channel, and you have to play by those rules because that is not your platform.
So, ultimately, I think if you are doing things in the public eye, you do have to play by some rules," the popular figure, who was ranked No.1 on Forbes Magazine's Top Influencers List in the entertainment category last month, spoke in an interview here.
But the larger question that continues to haunt the creative fraternity is whether there is need for censorship on creative freedom or not. Singh said that "it depends" from case to case.
While she makes music
videos and the platform (YouTube) is owned by Google, she must adhere to its rules. At the same time, she seemed to suggest a mid-way
formula to resolve the censorship crisis.
"I always believed that you should come up (with content) which you love... If you watch something and that offends you I do believe that you should just watch something that does not offend you," Singh, who enjoys a stunning total of over 11 million YouTube subscribers, maintained.
She also reiterated the fact that her content is "non-offensive" and that Indian parents generally like her shows. She said that gender inequality is one of the core issues that she would love to see improve in societies across the globe.
She suggested that it is high time that people began to question
traditions that impose gender inequality among societies.
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