'Film industry a powerful carrier of messages'
Swara Bhaskar speaks out on autism and how the industry can become a communication tool.
Gurugram: Actor Swara Bhaskar says the film industry is a powerful carrier of messages, specifically when it comes to raising awareness about different social issues.
The Nil Battey Sannata actor was here to help raise awareness about autism in association with the school Autism Centre for Excellence.
She says autism, a neurodevelopmental disorder which is a "rampant phenomenon", is considered a taboo subject in India.
Swara said, "The film industry is a very powerful carrier of messages. Since the industry involves people who have a vast following, the individuals become tools to communicate varied messages to their fans."
"We as an industry try to make movies which help people understand the issues at hand. I'm so honoured to be that message carrier, spreading awareness about autism and negating any inhibitions that are associated with the same. I'm so glad that a powerful beauty name like Kiehl's is bringing light to the topic so people change their perception of autism."
Swara will be next seen in Shashanka Ghosh's Veere Di Wedding where she will share the screen with Kareena Kapoor Khan, Sonam Kapoor, and Shikha Talsania. Veere Di Wedding explores the spirit of the modern Indian woman.