Balaji Telefilms forays into digital entertainment

Ekta Kapoor's Balaji Telefilms Limited has forayed into the digital entertainment space with ALTBalaji.

ALTBalaji aims to reach out to wider audiences through different kind of web series.

The shows that will be available on the app (ALTBalaji) soon include "Karrle Tu Bhi Mohabbat" featuring Ram Kapoor and Sakshi Tanwar in a funny romantic love story.

Other shows are Nimrat Kaur-Juhi Chawla starrer "The Test Case" set against the backdrop of Indian Army and Samir Soni, Dipanita Sharma and Aditi Vasudev's "Once Upon A Night", a release said.

"DEV DD" a feminist adaptation of Dev Das, "Romil and Jugal", a story of a gay couple, "Boygiri", a boy's comedy web series and regional show "Maya Thirai" (Tamil) among several others will also be a part of it.

"ALTBalaji's vision is to acquire leadership position in digital entertainment space in India and globally. ALTBalaji platform will have original shows in Hindi and other Indian languages," says Manav Sethi, CMO, ALTBalaji.

The shows will be streaming on the ALTBalaji app from April 16.