Ayushmann has knack of marrying content with commerce

The actor, who played the role of a man who suffers from erectile dysfunction in the Yash Raj-backed movie, is natural when it comes to getting both script and box office collections right with his choice of films, says the filmmaker.

"Ayushmann came on board for this role, which goes beyond typical, because he has a knack for marrying content with commerce. He also understands how important reasonable budgets are today. He has proven to be very dependable and a winner for me," Prasanna said in a statement.

The actor has so far steered clear of big-budget Bollywood potboilers and larger-than-life characters, preferring characters most people can identify and empathise with. And that is why Ayushmann can be called every man's hero.

Be Shubh..., or Bareilly Ki Barfi, what makes Ayushmann tick is his ability to make these "sleeper hits" a success.