Known as Bollywood's serial kisser, Emraan Hashmi may have decided to do a family film but feels it would be foolish of him to alienate himself from the kind of cinema he is known for doing.
After doing off-beat film Shanghai, Emraan returns to his original avatar of a lover boy with Raaz 3, where he will romance Bipasha Basu and Esha Gupta.
When asked about revisiting his image, he said: 'We have upped the stakes. There is normally one heroine, but here there are two. The sinful experiences on screen have increased,’ the 33-year-old said here in an interview.
‘I have a core constituency, an audience who want me to do such films. Every actor has an image and you would be a fool to let go of that.
‘Yes, you can occasionally do other films but if you let go of your core strength then the relatability drops.Within that realm you should try other genres. Like I do Raaz, I also did Shanghai and it received critical acclaim. Of course, this is my core strength and I want to do such films and Raaz 3 is a film which brings all those strengths together,’ he added.
Meanwhile, Emraan is not the one to be enamoured by the Rs 100 crore figure. He said: 'As a performer I want to maintain a consistent run rate.’